Backed by government funding, Bally expanded its plant at 2640 W. World War II: Bally shifts to defenseĭuring World War II, Bally shifted from making pinball and slot machines to producing detonator fuses and gun sights to support the war effort. By the mid-1930s, Bally branched out into slot machines and phased out the punchboard business. The name Bally Manufacturing soon supplanted parent company Lion as the primary moniker in advertisements and popular culture. ![]() Ballyhoo became a hit, selling more than 50,000 units within the first seven months. In 1932, he built his first pinball machine at the company’s fourth-floor offices on Erie Street in River North. ![]() 1932: Ray Moloney introduces Ballyhoo, a pinball machine that launches an empireĪ Cleveland native who moved to Chicago with his family, Ray Moloney launched a new company in 1931 called Lion Manufacturing that made punchboards - games of chance that used a stylus to reveal prizes - when he was captivated by a pinball machine he saw at a punchboard convention.
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